Privacy Policy

This Privacy Policy describes how Birchstone Advisors, LLC, a limited liability company doing business as Birchstone Media and operating the FountIQ brand ("Company," "we," "us," or "our"), collects, uses, discloses, and protects personal information obtained through our website, digital products, and related services (collectively, the "Services").

Our principal contact for privacy matters is: [email protected].

By accessing or using our Services, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with any part of this policy, please discontinue use of our Services immediately.

We collect information in the following categories:

We use the information we collect for the following purposes:

• Order fulfillment: to process your purchase, deliver digital products, and send order confirmations and receipts.
• Customer support: to respond to your inquiries, process refund requests, and resolve disputes.
• Communications: to send you transactional emails related to your purchase, and, where you have opted in, promotional communications about our products and services. You may opt out of marketing emails at any time via the unsubscribe link in each email.
• Product improvement: to analyze usage patterns, diagnose technical issues, and improve the quality and functionality of our Services.
• Legal compliance and fraud prevention: to comply with applicable laws and regulations, enforce our Terms of Service, and detect and prevent fraudulent transactions.
• Analytics: to understand how visitors interact with our website and optimize our marketing and sales funnels.

We do not sell, rent, or trade your personal information to third parties for their independent marketing purposes.

If you are located in the European Economic Area or the United Kingdom, our legal bases for processing your personal data are:

• Contract performance: processing necessary to fulfill your purchase and deliver the product.
• Legitimate interests: fraud prevention, security, analytics, and improving our Services, where such interests are not overridden by your rights.
• Consent: where you have given explicit consent, such as subscribing to our marketing emails.
• Legal obligation: where processing is required to comply with applicable law.

We may share your information with the following categories of recipients:

• Payment processors: Whop Marketplace, Inc. and Stripe, Inc., solely to process transactions.
• Email service providers: third-party platforms used to deliver transactional and marketing emails on our behalf.
• Analytics providers: Umami Analytics (self-hosted, privacy-first) and similar tools used to understand site usage.
• Legal and compliance: courts, regulators, or law enforcement agencies where required by applicable law or to protect the rights, property, or safety of the Company, our customers, or the public.
• Business transfers: in connection with a merger, acquisition, reorganization, or sale of all or substantially all of our assets, your information may be transferred as part of that transaction. We will notify you via email and/or a prominent notice on our website before your information becomes subject to a different privacy policy.

We retain your personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law. Specifically:

• Purchase and transaction records are retained for a minimum of seven (7) years to comply with tax and accounting obligations.
• Customer support communications are retained for three (3) years from the date of resolution.
• Marketing consent records are retained until you withdraw consent or for three (3) years of inactivity, whichever comes first.

When personal information is no longer needed, we securely delete or anonymize it.

We use cookies and similar tracking technologies to operate and improve our Services. The types of cookies we use include:

• Strictly necessary cookies: required for the website to function (e.g., session management). These cannot be disabled.
• Analytics cookies: used to collect aggregated, anonymized data about how visitors use our site. We use Umami Analytics, which does not use cookies and does not collect personally identifiable information.
• Marketing cookies: used to track the effectiveness of our advertising campaigns. These are only placed with your consent where required by applicable law.

You may control cookies through your browser settings. Disabling certain cookies may affect the functionality of our Services.

Depending on your jurisdiction, you may have the following rights with respect to your personal information:

• Access: the right to request a copy of the personal information we hold about you.
• Correction: the right to request correction of inaccurate or incomplete information.
• Deletion: the right to request deletion of your personal information, subject to legal retention obligations.
• Portability: the right to receive your personal information in a structured, machine-readable format.
• Objection and restriction: the right to object to or request restriction of certain processing activities.
• Withdrawal of consent: where processing is based on consent, the right to withdraw that consent at any time without affecting the lawfulness of prior processing.
• California residents (CCPA/CPRA): the right to know, delete, correct, and opt out of the sale or sharing of personal information. We do not sell personal information. To submit a request, contact us at [email protected].

To exercise any of these rights, please email us at [email protected]. We will respond within thirty (30) days. We may need to verify your identity before processing your request.

We implement commercially reasonable technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include HTTPS encryption for data in transit and access controls limiting who can access personal data internally.

However, no method of transmission over the internet or electronic storage is completely secure. While we strive to protect your information, we cannot guarantee absolute security. In the event of a data breach that poses a risk to your rights and freedoms, we will notify affected individuals and relevant authorities as required by applicable law.

Our Services may contain links to third-party websites, including Whop Marketplace and Pickaxe. This Privacy Policy does not apply to those third-party sites, and we are not responsible for their privacy practices. We encourage you to review the privacy policies of any third-party sites you visit.

Our Services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children under 18. If we become aware that we have inadvertently collected such information, we will take steps to delete it promptly. If you believe we have collected information from a minor, please contact us at [email protected].

Birchstone Advisors, LLC is based in the United States. If you are accessing our Services from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States, where data protection laws may differ from those in your country. By using our Services, you consent to such transfer. Where required, we implement appropriate safeguards (such as Standard Contractual Clauses) for international transfers.

We reserve the right to update this Privacy Policy at any time. When we make material changes, we will update the "Last Updated" date at the top of this page and, where required by law, notify you by email or by a prominent notice on our website. Your continued use of our Services after any changes constitutes your acceptance of the revised policy.

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:

Birchstone Advisors, LLC
dba Birchstone Media / FountIQ
Email: [email protected]